It is important for all organizations to remember that corporate platforms dominate a brand’s online presence. Regardless of your email marketing strategies and social media feeds, you will not be able to run the business without a proper website. Since a large part of your target market connects with your company through this platform, you need to make sure that it is designed to perfection. In this case, it is essential to avoid the following mistakes at all costs.
No Search Box
When planning the web design for the platform, you will understand that the requirements of the customers can be widely different. Each consumer will look for a product with specific features. Thus, you need to make sure that the platform includes a search box. Without this feature, it can be difficult for the consumer to find the required data in an archive of information.
Remember that customers will be accessing your platform through various devices. While some might use personal computers, others will use their mobile phones. Therefore, you have to make sure that the website content will be visible and readable in all types of electronic devices. The best solution to this problem is to create a responsive design for the platform.
Unscrupulous Use of Images
Bombarding your platform with videos and images will not increase your conversion rates. For this, you require the help of a company that facilitates SEO Manchester. While images are eye-catching, sometimes they can be aggravating too. Moreover, an unhealthy amount of images can increasing the loading time of the platform as well.
Including Background Music
Online consumers do not like background music. Period. Most companies have a tendency to install a totally unrelated song or music to their corporate website. This not only slows down the platform’s navigation, but it also makes the site seem extremely unprofessional.
Avoiding such mistakes enables you to create a professional website that will definitely appeal to online consumers.